March 2019
rivian amazon van research
After Rivian’s debut, Amazon approached us about a potential custom electric delivery van.
Design began quickly and we were one round in when I suggested ride alongs with drivers.
Each core team member spent a day shadowing an Amazon driver. Self-directed, I documented everything and journey mapped the process using sticky notes in a back room, identifying areas for improvement.
The CEO happened to find the room and excitedly asked design leadership about it. It was so exciting to see the work embraced, shown to Jeff Bezos and informing many of the decisions made in the Rivian Prime Van!
Role - design researcher
snapshots of journey mapping I did using post-it notes. The color key system allowed the team and our leadership to quickly identify inefficiencies and opportunities to improve the driver’s experience as we began the design process.
*Note: Documenting ride-alongs, identifying opportunities and journey mapping a driver’s day was the extent I worked on the Rivian Amazon Van - I did not contribute to the physical design of the vehicle *
