october 2018 - march 2019
rivian key fob
3 designers, including myself, were asked to run a design sprint on a Rivian Key Fob.
I spent hours absorbing the forms and materiality of objects our CMF designer Sophia Park had curated to inspire the vehicle - including carabiners.
Standard fobs are bulky and need to be stuffed in your pocket. I wanted to design one that could be taken with you without a second thought but stay easily accessible - just like a carabiner.
My theme won and I developed it through to production.
Role - industrial designer
![](https://images.squarespace-cdn.com/content/v1/644997b7e7870656fbf953dd/212ccc1d-c2b3-40b8-b519-608df2c996e5/2022-rivian-r1t-first-edition-ritchie-113-1643302627.jpg)
![](https://images.squarespace-cdn.com/content/v1/644997b7e7870656fbf953dd/aa3f8082-e177-43c0-bec5-da5b300d5890/Ideation+Round+3.jpg)